Key Features and Benefits A Dual Action Powerhouse

Pureology Strength Cure Blonde Conditioner is meticulously formulated to address the primary concerns of lightened hair: brassiness and breakage. It’s a multi-benefit product that delivers visible and structural improvements.

Precise Toning and Brightening

The conditioner is formulated with violet pigments to maintain the perfect blonde shade between salon visits.

• Neutralizes Brass: It deposits a carefully measured amount of purple pigment to cancel out unwanted yellow and warm tones, keeping your blonde cool and crisp.
• Enhances Shine: By creating a neutral color base, it allows light to reflect more evenly, making your hair look brighter and more vibrant.

Intense Repair and Fortification

Built on the acclaimed Strength Cure platform, this conditioner is a true reparative treatment.

• Reduces Breakage: It features Pureology’s Asta-Repair™ complex, which strengthens the hair fiber from within, significantly reducing breakage from combing and styling.
• Softens and Detangles: It instantly smooths the rough cuticle of damaged hair, providing incredible slip to melt away knots and prevent further mechanical damage.

Sulfate-Free and Vegan Formula

Pureology leads the industry with its commitment to clean and ethical beauty.

• Sulfate-Free: The formula is gentle on fragile, color-treated hair, ensuring it doesn’t strip essential moisture or color.
• 100% Vegan & Cruelty-Free: Contains no animal-derived ingredients and is never tested on animals, so you can feel good about the products you use.

Sophisticated Aromatherapy

The conditioning experience is elevated by a luxurious scent profile. A beautiful blend of Pear, Rose, and Sandalwood provides a soft, floral, and slightly fruity fragrance that makes your routine feel like a pampering ritual.

Feature	Benefit
Violet Toning Pigments	Maintains cool tones and eliminates brassiness between salon visits.
Asta-Repair™ Complex	Fortifies damaged hair, reduces breakage, and restores softness.
Sulfate-Free Formula	Gently conditions without stripping color or natural moisture.
Anti Fade Complex®	Protects hair color from UV damage and environmental aggressors.
Vegan & Cruelty-Free	High-performance care that aligns with ethical values.

How It Works The Science of Toning and Repair

The effectiveness of Pureology Strength Cure Blonde Conditioner lies in its sophisticated, dual-action approach that simultaneously addresses color and condition.

The Color-Correcting Mechanism

After shampooing, the hair cuticle is open and primed to receive treatment. The conditioner deposits a precise amount of direct violet dye onto the surface of the hair. Based on the principles of color theory, purple sits opposite yellow on the color wheel. This means the violet pigments visually cancel out the yellow or “brassy” tones that emerge as salon toner fades. Unlike a shampoo, a conditioner has more time to sit on the hair, allowing for a more even and controlled deposit of pigment, resulting in a beautifully refreshed, cool blonde.

The Structural Repair Process

Lightening hair with bleach is an aggressive chemical process that breaks down the hair’s internal protein bonds, leaving it porous and weak. This conditioner infuses the hair with Keravis, a powerful plant-based protein that penetrates deep into the hair’s cortex. It acts like a structural reinforcement, patching the “holes” in the hair fiber to restore strength and elasticity.

At the same time, nourishing ingredients like Olive and Camelina oils replenish the hair’s lipid layer. This restores softness and flexibility. Finally, conditioning agents smooth and seal the hair cuticle. A sealed cuticle is vital: it locks in the toning pigments and reparative ingredients, prevents moisture from escaping, and creates a smooth surface that reflects light for incredible shine.

Ingredients A Fusion of Nature and Science

The formula is a carefully curated cocktail of toning agents, powerful proteins, and nourishing botanicals.

Key Active Ingredients

• Violet Pigments (Acid Violet 43): These are the direct dyes responsible for neutralizing brassy tones. The concentration is optimized for conditioning, providing effective toning without over-depositing or staining.
• Keravis: This hydrolyzed vegetable protein is a hero ingredient for damaged hair. It is scientifically proven to strengthen hair and increase its resistance to breakage.
• Astaxanthin: A super-antioxidant derived from microalgae that helps protect the hair from oxidative stress caused by UV rays and pollution, which can lead to both damage and color fade.
• Arginine: An essential amino acid that acts as a building block for hair protein. It helps to reinforce the hair structure and supports a healthy scalp.
• Camelina and Olive Oils: These plant-based oils are rich in fatty acids. They moisturize and soften brittle, bleached hair, improving its flexibility and shine without adding heavy weight.
• Sunflower Seed Extract: A cornerstone of the AntiFade Complex®, this extract acts as a natural sunscreen for your hair, absorbing harmful UV radiation that can cause color to fade and turn yellow.

Who Should Use Pureology Strength Cure Blonde Conditioner?

This is a specialized product designed for a specific hair profile. Using it correctly is key to achieving optimal results.

The Ideal Candidate

1. Blondes Prone to Brassiness: If your cool, ashy, or platinum blonde starts to look yellow a few weeks after your salon appointment, this is your perfect maintenance conditioner.
2. Lightened and Damaged Hair: The bleaching process inherently causes damage. If your blonde hair feels dry, brittle, or snaps easily, you need the dual-action repair of this formula.
3. Highlighted and Balayaged Hair: It’s perfect for brunettes or redheads with blonde highlights. It will tone the lightened pieces without affecting the darker base color.
4. Natural Gray or Silver Hair: Gray and silver hair can often develop a yellow tinge. This conditioner will neutralize that yellowing, leaving you with a bright, brilliant silver.
5. Anyone Using a Purple Shampoo: A purple shampoo should always be followed by a conditioner. Using the matching Strength Cure Blonde Conditioner ensures you are getting compatible toning and repair benefits.

Who Might Prefer a Different Option?

• Warm-Toned Blondes: If you have a honey, caramel, or golden blonde shade, this product will neutralize the warmth you paid for. Stick to the regular Strength Cure (blue) or Hydrate conditioner.
• Healthy Hair with No Brassiness: If your hair is healthy and your color is stable, you don’t need the toning pigments. The regular Strength Cure Conditioner would be more suitable for repair alone.

How to Use A Professional Routine for Flawless Blonde

Using this conditioner correctly will ensure you get all the toning and strengthening benefits without any unwanted side effects.

1. Cleanse Hair: Start by washing your hair. For maximum toning, use the Pureology Strength Cure Blonde Purple Shampoo. For simple repair, use a non-pigmented shampoo.
2. Remove Excess Water: After rinsing, gently squeeze as much water out of your hair as possible. Applying conditioner to sopping-wet hair dilutes it and makes it less effective.
3. Apply from Mids to Ends: Dispense a quarter-sized amount into your palms. Focus the application on the mid-lengths and ends, as these are the oldest and most porous parts of your hair that need the most toning and repair.
4. The Waiting Period: This is where the magic happens. Leave the conditioner on for 1 to 5 minutes.
   • 1-3 Minutes: For regular maintenance and subtle toning.
   • 5 Minutes: For more intense toning to combat stubborn brassiness.
5. Comb Through Gently: Use your fingers or a wide-tooth comb to distribute the product evenly and detangle your hair while the conditioner is working.
6. Rinse Thoroughly: Rinse with cool or lukewarm water. A cool rinse helps to seal the cuticle, locking in the color and nutrients and boosting shine.

Why Choose Pureology Strength Cure Blonde Over Competitors?

The market has many purple conditioners, but Pureology stands in a class of its own.

Repair-First Philosophy

Most purple conditioners are simply color-depositing products that offer minimal conditioning. Many are even drying. Pureology Strength Cure Blonde is a high-performance repair conditioner that also happens to tone. It leaves your hair feeling soft and strong, not just less yellow.

Systematic Approach

The shampoo and conditioner are designed to work in synergy. The shampoo provides an initial toning cleanse, and the conditioner seals the deal with a more controlled pigment deposit and a deep infusion of reparative ingredients. This system provides more consistent and longer-lasting results than using mismatched products.

Balanced Toning

Pureology has perfected the pigment load. It’s strong enough to neutralize brassiness effectively but gentle enough for regular use without causing the hair to look dull, gray, or overly purple. It delivers a clean, bright blonde, not an artificial lavender hue.

Concentrated Professional Value

While the initial purchase price is a premium, the formula is highly concentrated. You use far less product per wash compared to drugstore brands, meaning one bottle lasts significantly longer. This makes the cost-per-use highly competitive.

Competitor Comparison Table

Feature	Pureology Strength Cure Blonde	High-End Toning Conditioner	Drugstore Purple Conditioner
Primary Goal	Tone + Repair + Soften	Tone + Hydrate	Tone Only
Repair Level	High (Keravis + Asta-Repair)	Moderate (Basic proteins)	Low to None
Drying Potential	Low (Nourishing oils)	Moderate	High
Vegan/Sulfate-Free	Yes	Varies	Rarely
Concentration	High	Moderate	Low

Frequently Asked Questions (FAQs)

1. Can this conditioner turn my hair purple?
It’s possible if left on for an extended period (10+ minutes) on very light, porous hair. Stick to the recommended 1-5 minute window. If you do see a slight lavender tint, it will wash out with your next shampoo.

2. How often should I use it?
Use it 1-2 times a week, or whenever you notice brassiness returning. You can alternate it with a non-pigmented conditioner like the regular Strength Cure to balance protein and toning.

3. Is it just for platinum blondes?
No. It works beautifully on any shade of lightened hair that experiences yellow tones, including dark blonde, highlighted brunette hair, and balayage.

4. What is the difference between the purple shampoo and purple conditioner?
The shampoo’s main job is to cleanse and provide an initial quick tone. The conditioner’s job is to seal the cuticle, deposit a more controlled amount of pigment over a longer time, and deliver deep repair and moisture. Using them together creates a complete system.

5. Does it work on natural grey hair?
Yes, it works wonderfully. It neutralizes the yellow tones that can make grey hair look dull, resulting in a vibrant, clear silver shade.

6. Is it safe for hair extensions?
Yes, it is excellent for human hair extensions. It will tone them just like natural hair and provide the much-needed moisture and strength that extensions lack.

7. Does it smell like chemicals like some other toners?
No. It features a pleasant, high-end aromatherapy blend of Pear, Rose, and Sandalwood, making it a joy to use.

Buying Guide Where to Find Authentic Products

To get the results you expect, you must ensure you are buying an authentic Pureology product.

Authorized Sellers

• Official Pureology Salons: The most reliable source. Your stylist can also provide personalized advice.
• Pureology.com: The brand’s official website guarantees authenticity.
• Authorized Retailers: Trustworthy stores like Sephora and Ulta Beauty, and their official websites, are safe bets.
• Caution: Be very wary of unauthorized sellers on Amazon, eBay, or at discount department stores. These are often channels for counterfeit, expired, or diverted goods that will not perform as expected.

Available Sizes

• Travel Size (1.7 oz / 50 mL): Ideal for travel or for testing the product.
• Standard Size (9 oz / 266 mL): The perfect size for regular home use.
• Liter Size (33.8 oz / 1 L): The most economical option for loyal users. It significantly reduces the cost per ounce and is better for the environment.

Conclusion The Ultimate Ally for Your Blonde Hair

Pureology Strength Cure Blonde Purple Conditioner is an indispensable tool in any blonde’s haircare arsenal. It masterfully solves the two most significant challenges of lightened hair brassiness and breakage in one single step. By pairing sophisticated toning technology with a powerful, science-backed repair complex, it ensures your hair not only looks its best but is also fundamentally healthy.

Stop choosing between a beautiful color and strong, soft hair. With this conditioner, you can have both. It is a worthy investment in the health, longevity, and vibrancy of your salon color.

Take control of your blonde. Shop Pureology Strength Cure Blonde Conditioner today and reveal your strongest, brightest hair.