Pureology FAQ 30 Common Questions About Pureology Shampoo & Conditioner

Pureology is a professional color-care hair brand founded in California in 2001. It is known for sulfate-free, vegan shampoos, conditioners, masks and styling products made to cleanse gently and help color-treated hair stay vibrant. It is part of L’Oréal’s professional products division.

The correct spelling is Pureology. “Purology” is a common typo, but both searches lead to the same brand.

Pureology is a well-known salon brand, especially popular with people who color their hair. Its sulfate-free formulas are gentler than many regular shampoos, and there are ranges for dryness, damage, frizz, volume and blonde hair. Results depend on your hair type, so choosing the right range matters more than the brand name alone.

Pureology costs more than drugstore shampoo because it is a professional brand with concentrated formulas. Many people find it worth it if they color their hair often and want to protect that investment. If your hair is natural and healthy, a cheaper product may be enough.

No. Pureology is designed with color-treated hair in mind, but the gentle, sulfate-free formulas can also be used on natural, non-colored hair. Choose your range by your hair concern, such as dryness or damage, not only by whether your hair is colored.

Yes. Pureology states that its formulas are free of sulfates, parabens and mineral oils. It uses gentler cleansing ingredients instead of harsh sulfate detergents, which helps protect hair color from fading too quickly.

Yes. Pureology describes its formulas as 100% vegan, which means they are made without animal-derived ingredients.

Pureology says it never tests on animals, and it is certified cruelty-free by PETA. It is not Leaping Bunny certified. Pureology is owned by L’Oréal, and some shoppers prefer to avoid brands with a parent company that has a different policy. We think it is best to share this openly so you can decide for yourself.

Ingredients differ by range. For example, Hydrate Sheer features jojoba, green tea and sage, Hydrate includes rose extract and green tea, and Nanoworks Gold contains golden marula oil. Pureology also uses its own technologies, such as Keravis in Strength Cure. For the full, current list, always read the ingredients on your bottle or the product page.

Formulas can change over time, so the most reliable answer is the ingredient list on your bottle or the retailer’s product page. Strength Cure is made to strengthen damaged hair. If you are sensitive to protein or follow a protein-free routine, check the current ingredient list before buying.

Some products are. Pureology Hydrate Sheer and Pure Volume are silicone-free options, which makes them a good fit for fine hair. Other ranges may contain silicones, so check the label if this matters to you.

Pureology shampoos are sulfate-free and gentler than many regular shampoos, but no product suits everyone. If you have a very sensitive scalp, eczema or another skin condition, do a patch test first and speak to a doctor or dermatologist.

Pureology offers scalp-focused options, and its range includes cleansing and clarifying products. If you have persistent dandruff, itching or flaking, a medical or dermatologist-recommended treatment may be more suitable. Check the product page to see what a specific scalp product is designed to do.

Pureology does not market its shampoos and conditioners as hair loss or hair growth treatments. Strength Cure is designed to strengthen damaged hair and reduce breakage, which is different from regrowing hair. If you are losing hair, see a doctor or dermatologist to find the cause.

All Pureology ranges are made with color care in mind, so choose by your main concern. Hydrate suits dry hair, Strength Cure suits damaged hair, Smooth Perfection suits frizzy hair, and Pure Volume suits fine, flat hair. You can compare them on our Best Sellers page.

Strength Cure is for weak, damaged or breaking hair. Hydrate is for dry hair that needs moisture and softness. If your hair is both dry and damaged, many people use one range for washing and a mask or serum from the other as a treatment.

Hydrate is richer and is best for medium to thick, dry hair. Hydrate Sheer is lighter and is made for fine, dry hair so it hydrates without weighing hair down.

Strength Cure is the main range for damaged hair. Pureology says its Strength Cure shampoo is clinically proven to restore up to 99% of hair’s virgin strength and reduce breakage. The Strength Cure Dream Healer Hair Serum is a leave-in option for extra care.

Hydrate is the go-to range for dry hair. For very dry or coarse hair, Nanoworks Gold is a richer option. For fine, dry hair, try Hydrate Sheer.

Pure Volume is designed to add body and movement to fine, flat hair without weighing it down. Hydrate Sheer is a good choice if your fine hair is also dry.

Smooth Perfection is the anti-frizz range. It is designed to smooth frizz and make hair easier to manage, especially for color-treated hair.

Yes. Strength Cure Blonde Purple shampoo and conditioner are made for blonde and lightened hair. They help tone brassiness while strengthening damaged hair. For bleached hair, many people use Strength Cure for repair as well.

Purple shampoo deposits a small amount of purple pigment, which cancels out yellow and brassy tones in blonde or lightened hair. Use it as directed on the bottle, since leaving it on too long can leave a purple tint.

Pureology’s sulfate-free formulas are gentle, which many people with curly hair prefer. Moisture-focused ranges such as Hydrate and Nanoworks Gold are popular choices. Curly hair varies a lot, so check ingredients and test one product first.

Pureology does not have a dedicated grey hair line that we can confirm, but its Blonde Purple range is often used to reduce yellowing on grey and silver hair. Check the product page to see who each product is made for.

Pureology says its shampoos and conditioners can be used at every wash. Most people do not need to wash daily, and washing less often can also help color last longer.

Many stylists suggest using a mask about once a week, depending on how dry or damaged your hair is. Follow the directions on the product, and use it less often if your hair feels heavy.

You can, but the shampoo and conditioner in each range are made to work as a pair, so using both gives better results. The sets on our Pureology Sets page are an easy way to get both.

Pureology has a Style + Protect range for styling and heat protection, and leave-in products such as Color Fanatic list multiple benefits. Always check the label of a specific product to see what heat protection it offers. See our styling products page for options.

Color Fanatic is a multi-benefit range that includes a leave-in spray and a deep conditioning mask, each described by Pureology as having 21 benefits. They are designed to prime, protect and perfect all hair types, including color-treated hair.

You can buy Pureology from salons, beauty retailers and online stores. The links on this site take you to Amazon, where you can check the current price and reviews.

Buy from authorized retailers or check that the seller on the product page is the brand or a reputable store. Be careful with prices that look far too low, and check the packaging when it arrives.