Key Features and Benefits Airy Softness, Serious Volume

Pureology Pure Volume Conditioner is not just a rinse-out cream; it is a strategic treatment for fine, flat hair. It delivers noticeable lift and body while providing the gentle care that delicate, color-treated hair demands.

Weightless Conditioning

The hallmark of this conditioner is its ability to moisturize and detangle without adding any weight.

• Zero Buildup: The formula is designed to rinse completely clean, leaving no heavy residue that can drag fine hair down.
• Effortless Detangling: It provides just enough slip to melt away knots and prevent breakage during combing, a common issue for fine hair.

Flexible Body and Movement

This conditioner helps build a foundation for a fuller-looking style that lasts.

• Enhances Lift: By lightly moisturizing without coating the hair, it supports the root lift established by the shampoo, helping hair maintain its volume.
• Creates Airy Texture: It leaves hair feeling soft and pliable, with natural bounce and movement, rather than stiff or sticky like some volumizing products.

Superior Color Protection

As with all Pureology products, protecting your color investment is a top priority. The exclusive AntiFade Complex® is woven into the formula.

• Vibrancy Preservation: Potent antioxidants and a full-spectrum UV filter guard your hair color against environmental aggressors that cause fading and dullness.
• Extends Salon Results: It helps keep your color looking rich and true-to-tone, prolonging the time between expensive salon visits.

100% Vegan and Cruelty-Free

Pureology leads the industry with its commitment to ethical and clean beauty standards.

• Plant-Based Formula: The conditioner is 100% vegan, containing no animal-derived ingredients.
• Compassionate Care: The brand is proudly cruelty-free and does not engage in animal testing.

Invigorating Aromatherapy

The conditioning experience is transformed into a sensory ritual with a unique aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood. The scent is fresh, uplifting, and sophisticated.

Feature	Benefit
Lightweight Moisturizers	Detangles and softens fine hair without weighing it down.
Wheat Protein	Adds body and helps fortify the structure of each strand.
AntiFade Complex®	Provides superior protection for color-treated hair against fading.
Silicone-Free Formula	Prevents heavy buildup that leads to flat, lifeless hair.
100% Vegan & Cruelty-Free	Ethical, high-performance care you can feel good about.

How It Works The Science of Weightless Hydration

A conditioner’s primary job is to seal the hair cuticle after shampooing, replenishing moisture and improving manageability. For fine hair, this must be done with surgical precision to avoid killing volume.

Targeted Moisture Delivery

Pureology Pure Volume Conditioner uses lightweight conditioning agents that selectively bind to the hair shaft. Unlike heavy oils or butters that create a thick, uniform coating, these ingredients provide moisture only where it’s needed most—typically the mid-lengths and ends. This prevents the roots from becoming oversaturated and greasy. The formula provides just enough hydration to smooth the cuticle and eliminate static without adding any discernible weight.

Fortifying for Fuller Appearance

This conditioner continues the work started by the shampoo by delivering a dose of Wheat Protein. These plant-based proteins adhere to the hair strand, helping to slightly increase its diameter and reinforce its structure. This “plumping” effect makes the hair feel thicker and appear fuller. By strengthening the hair fiber, it also makes it more resilient and better able to hold a voluminous style.

Sealing in Color and Shine

After shampooing, the hair cuticle is open. This conditioner works to smooth and seal that cuticle. A sealed cuticle is crucial for two reasons. First, it locks in the color molecules from your salon service, preventing them from washing away. Second, a smooth surface reflects light much more effectively than a rough one. This is what creates the brilliant shine and healthy appearance that Pureology is known for, all without the use of heavy, shine-inducing silicones.

Ingredients A Lightweight Blend for Lift and Luster

The performance of Pureology Pure Volume Conditioner is driven by its carefully curated list of ingredients, chosen for their efficacy and lightness.

Key Active Ingredients

• Wheat Protein: A hydrolyzed plant-derived protein that is a star ingredient for volume. It reinforces the hair’s structure, adds body, and helps to repair damage without weighing hair down.
• Eucalyptus Leaf Extract: Known for its scalp-stimulating properties, this extract helps to maintain a clean, refreshed feeling at the root, which is the foundation of all volume.
• Lightweight Conditioning Agents (e.g., Behentrimonium Chloride): These are cationic (positively charged) molecules that are attracted to the negatively charged areas of damaged hair. They provide excellent detangling and softening with a clean rinse, avoiding buildup.
• Sunflower Seed Extract: A core component of the AntiFade Complex®, this natural extract is rich in antioxidants that protect hair from environmental aggressors and UV radiation.
• Pink Grapefruit Extract: A key part of the refreshing aromatherapy blend, grapefruit also has mild astringent properties that help ensure hair feels light and clean.
• Vitamin E (Tocopherol): A powerful antioxidant that works in synergy with the Sunflower Seed Extract to protect hair from free-radical damage that can weaken the hair and dull its color.

What You Won’t Find Inside

• Heavy Silicones: The formula is silicone-free, a critical feature for preventing the buildup that flattens fine hair.
• Sulfates: The entire Pureology line is sulfate-free, ensuring gentle care for color-treated hair.
• Parabens: Formulated without certain classes of preservatives.
• Animal Ingredients: Certified 100% vegan.

Who Should Use Pureology Pure Volume Conditioner?

This is a specialized product designed for a specific hair type. Using it on the wrong profile may not yield the desired results.

The Perfect Candidate

1. Fine, Thin Hair: If your hair lacks natural density and individual strands are thin, this conditioner provides moisture without the weight.
2. Flat or Limp Hair: If your hair falls flat shortly after styling and you struggle with lift at the roots, this conditioner will support your volumizing efforts.
3. Color-Treated Fine Hair: This is the bullseye audience. It is formulated to address the unique needs of hair that is both fine and colored.
4. Oily Scalp with Dry Ends: This conditioner is perfect for this common hair type, as it can be applied to the ends to hydrate them without contributing to oiliness at the root.
5. Those Who Avoid Conditioner: If you typically skip conditioner because you feel it makes your hair flat, this product will change your mind. It provides the necessary detangling benefits without the downside.

Who Should Choose a Different Formula?

• Thick, Coarse, or Very Dry Hair: If your hair is highly textured and requires rich, deep moisture, this conditioner will be too light. The Pureology Hydrate line would be a much better fit.
• Very Frizzy Hair: If your primary battle is with frizz and humidity, the Pureology Smooth Perfection line is specifically designed to address that concern.

How to Use A Professional Step by Step Routine

Proper application technique is essential for maximizing volume and preventing flat roots.

1. Cleanse First: Begin by washing with Pureology Pure Volume Shampoo to build the foundation for lift.
2. Squeeze Out All Excess Water: This is a crucial step. Applying conditioner to soaking-wet hair dilutes the product and prevents it from adhering properly. Gently squeeze or towel-blot the hair before application.
3. Use a Pea to Nickel-Sized Amount: Remember, Pureology is concentrated. Start with a very small amount; you can always add more if needed.
4. Apply ONLY to Mid-Lengths and Ends: This is the most important rule for volume. Emulsify the conditioner in your hands and apply it starting from your ears down to the tips. Strictly avoid your scalp and root area.
5. Let It Sit Briefly: Allow the conditioner to work for 1-2 minutes. During this time, you can gently detangle with your fingers or a wide-tooth comb, starting from the ends and working your way up.
6. Rinse with Cool Water: Rinse thoroughly until the hair feels soft but no longer has a slippery coating. A cool water rinse helps to seal the cuticle, which locks in nutrients and enhances shine.

Why Choose Pureology Pure Volume Conditioner Over Competitors?

In a market filled with volumizing products, Pureology stands apart for its intelligent, hair-healthy approach.

Truly Weightless Formula

Many competing “volumizing” conditioners are just lighter versions of moisturizing conditioners, still containing oils and silicones that can weigh fine hair down. Pureology Pure Volume is built from the ground up to be lightweight, using a silicone-free formula that provides slip and moisture that rinses completely clean.

Focus on Color AND Volume

This is a rare combination. Most brands force you to choose: a volumizing product that might strip your color or a color-safe product that might flatten your hair. Pureology is the expert in formulating products that do both, ensuring you never have to compromise.

Long-Term Hair Health

Many volumizing products create “fake” volume by using drying ingredients like salts or alcohols to rough up the cuticle, creating friction between strands. This causes damage over time. Pureology builds volume by fortifying the hair with protein and keeping the scalp clean, which is a healthier, more sustainable approach to achieving fullness.

Superior Value Through Concentration

The professional, concentrated formula means that a single bottle lasts much longer than a typical drugstore conditioner. The high efficacy of the ingredients means a little goes a long way, making the cost-per-use highly competitive with mid-range brands.

Competitor Comparison Table

Feature	Pureology Pure Volume	Drugstore Volumizing Conditioner	Luxury “Thickening” Masque
Formula Type	Silicone-Free, Lightweight	Often contains light silicones	Heavy, creamy, film-forming
Color Protection	High (AntiFade Complex®)	Low	Moderate to Low
Feel After Use	Soft, Clean, Bouncy	Can feel coated or dry	Soft but can be heavy
Vegan/Sulfate-Free	Yes	Rarely	Varies
Main Action	Detangles & supports lift	Provides slip	Deep conditions

Frequently Asked Questions (FAQs)

1. Is this conditioner moisturizing enough for dry ends?
Yes, it is formulated to provide adequate moisture for the typical needs of fine hair, which can have dry ends. It softens and detangles effectively without being heavy. If your ends are extremely damaged from bleaching, you might consider alternating with a light repair conditioner.

2. Can I use this on my roots?
It is strongly recommended not to apply this or any conditioner to the root area if volume is your goal. Your scalp produces its own natural conditioner (sebum); adding more at the root will only weigh hair down.

3. What is the difference between Pure Volume and Hydrate Sheer Conditioner?

• Pure Volume: Its primary goal is to support lift and body. It is for hair that is mainly flat.
• Hydrate Sheer: Its primary goal is lightweight hydration. It is for hair that is both fine and dry. If your main problem is flatness, choose Pure Volume.

4. How often should I use it?
It is gentle and lightweight enough for daily use or for whenever you wash your hair.

5. Will this help with static?
Yes. Static is often a sign of dehydration. By providing lightweight moisture, this conditioner helps to neutralize the electrical charge that causes static flyaways.

6. Does it contain any protein?
Yes, it contains Wheat Protein, which is excellent for adding structure and a feeling of fullness to fine hair strands.

7. Is the bottle recyclable?
Yes, Pureology is committed to sustainability. Their bottles are made from 95% post-consumer recycled materials and are themselves 100% recyclable.

Buying Guide How to Source Authentic Pureology

To get the authentic, high-performance product and the results you expect, it is vital to purchase from an authorized source.

Where to Purchase

• Authorized Pureology Salons: This is the most reliable method. Your stylist can offer personalized advice, and you support a local business.
• Official Website: Purchasing from Pureology.com guarantees you receive a fresh, authentic product.
• Authorized Beauty Retailers: Major retailers like Sephora and Ulta Beauty, and their official websites, are trusted sellers.
• Be Cautious Of: Unauthorized third-party sellers on marketplaces like Amazon or eBay, as well as discount stores. These channels are notorious for counterfeit, expired, or diverted products that will not perform correctly and could even damage your hair.

Available Sizes for Every Need

• Travel Size (1.7 oz / 50 mL): Perfect for trying the product, for travel, or for your gym bag.
• Standard Size (9 oz / 266 mL): The most common size for at-home use.
• Liter Size (33.8 oz / 1 L): By far the most economical choice for dedicated users. Buying a liter with a pump significantly reduces the cost per ounce and is more eco-friendly.

Conclusion The End of Flat Hair

Pureology Pure Volume Conditioner is the solution for those who have given up on finding a conditioner that doesn’t sabotage their style. It masterfully provides the essential moisture, softness, and detangling that fine hair needs, all in a truly weightless, silicone-free formula. Paired with its signature AntiFade Complex®, it ensures your hair is not only full of life and movement but also radiantly vibrant.

Stop sacrificing softness for volume or volume for color. With Pureology Pure Volume, you can finally have it all. This conditioner is an investment in healthy, beautiful hair that looks as good as it feels.

Ready to experience weightless body and shine? Shop Pureology Pure Volume Conditioner today and let your hair reach new heights.