Key Features and Benefits Weightless Lift and Color Care

Pureology Pure Volume Shampoo is engineered to solve the “flat hair” dilemma without compromising on care. It delivers high-performance results through a unique combination of volume-boosting technologies and gentle botanicals.

Root Lifting Volume

The primary function of this shampoo is to create space and lift at the root area.

• Zero Gravity: It removes heavy buildup (sebum, product residue) that drags hair down, allowing the roots to stand up naturally.
• Airy Movement: It enhances the hair’s natural body, creating movement and bounce that lasts throughout the day, rather than collapsing by noon.

Targeted Color Protection

Fine hair is often more susceptible to color fading because the diameter of the strand is smaller. Pureology’s exclusive AntiFade Complex® is critical here.

• Antioxidant Shield: A potent blend of Sunflower Seed Extract and Vitamin E neutralizes free radicals that cause color oxidation.
• UV Defense: Full-spectrum sunscreens act as a barrier against UV rays, preventing them from bleaching out your salon color.

Zero Sulfate Technology

Harsh detergents are the enemy of both volume and color. They strip the scalp, causing it to overproduce oil, which leads to greasy, flat roots. Pureology Zero Sulfate formula uses mild cleansing agents derived from coconut, corn, and sugar.

• Gentle Cleansing: It cleanses effectively without stripping the scalp’s natural lipid barrier.
• Luxurious Lather: It produces a rich, creamy foam that feels indulgent, unlike many other sulfate-free options that feel watery.

100% Vegan and Cruelty Free

Pureology aligns with the values of the modern, conscious consumer.

• Ethical Formulation: The formula is 100% vegan, containing no animal-derived ingredients or by-products.
• Compassionate Beauty: Pureology is a cruelty-free brand, ensuring no animal testing at any stage of development.

Signature Aromatherapy

The shower experience is elevated by a sophisticated scent profile. A refreshing blend of Pink Grapefruit, Wild Rose, and Cedarwood creates an invigorating, spa-like atmosphere that wakes up the senses.

Feature	Benefit
Wheat Protein	Adds volume and structure to fine hair strands.
Eucalyptus Leaf Extract	Stimulates the scalp and provides a lifting sensation.
Zero Sulfate Formula	Gently cleanses without stripping natural oils or color.
AntiFade Complex	Protects color vibrancy from UV rays and oxidation.
Vegan & Cruelty-Free	Ethical, high-performance care with no animal ingredients.

How It Works The Science of Volumizing

To understand how Pureology Pure Volume Shampoo creates lift, we must look at how it interacts with the structure of fine hair.

Clarifying Without Stripping

Fine hair is easily weighed down by sebum (scalp oil), environmental dust, and styling product residue. When these accumulate at the root, hair lies flat against the scalp. Pureology Pure Volume uses a micellar-inspired cleansing system. The sulfate-free surfactants attract dirt and oil like a magnet and rinse them away cleanly. By removing this “weight,” the hair is naturally able to lift away from the scalp. Crucially, because it is sulfate-free, it doesn’t dry out the scalp, preventing the “rebound effect” where a stripped scalp produces more oil to compensate.

Structural Reinforcement

Fine hair often lacks structural rigidity; it is floppy. This shampoo introduces Wheat Protein into the hair shaft. These proteins are small enough to penetrate the cuticle and attach to the hair fiber. They act like internal scaffolding, slightly increasing the diameter and rigidity of each strand. This added structure allows the hair to hold a shape and maintain volume rather than falling flat.

Scalp Stimulation

A healthy, energized scalp is the foundation of volume. The inclusion of Eucalyptus Leaf Extract provides a subtle astringent effect. It helps to tighten the hair follicle opening slightly, which can help the hair strand stand more upright. It also stimulates micro-circulation, promoting a healthy environment for hair growth.

Ingredients Botanicals for Body and Bounce

Pureology Pure Volume Shampoo relies on a curated blend of lightweight natural extracts and advanced scientific ingredients to deliver its promise.

Key Active Ingredients

• Wheat Protein: A hydrolyzed plant protein that adds body and volume. It penetrates the hair shaft to provide structural support and retains moisture without adding weight. It helps to repair damage and adds a “plumping” effect to the hair fiber.
• Eucalyptus Leaf Extract: Known for its refreshing and clarifying properties. It helps to remove buildup from the scalp and provides a cooling, invigorating sensation. It supports root lift by keeping the follicle clean and energized.
• Sunflower Seed Extract: A vital component of the AntiFade Complex®. It is rich in antioxidants and acts as a natural UV filter, protecting the hair color from the bleaching effects of the sun.
• Pink Grapefruit Extract: Part of the aromatherapy blend, but also a natural astringent. It helps to cut through grease and oil on the scalp, ensuring a squeaky-clean (but not stripped) feeling that is essential for volume.
• Coconut, Corn, and Sugar Cleansers: These gentle surfactants replace harsh sulfates like SLS/SLES. They cleanse the hair effectively while preserving the integrity of the hair cuticle and color molecules.

What Is Excluded?

• Sulfates: No harsh salts that strip color and cause scalp irritation.
• Silicones: The formula is silicone-free or uses very lightweight, water-soluble conditioning agents to prevent heavy buildup that kills volume.
• Parabens: Free from common synthetic preservatives.
• Mineral Oil: No heavy petrochemicals that coat the hair and block moisture.

Who Should Use Pureology Pure Volume Shampoo?

This product is highly specialized. Identifying if this matches your hair profile is essential for satisfaction.

The Ideal Candidate Profile

1. Fine to Medium Hair Texture: If your individual hair strands are thin (like thread), this is your product. It is specifically calibrated not to overwhelm fine textures.
2. Flat, Limp Hair: If your hair lies flat against your head and you struggle to get any lift at the roots, the clarifying and lifting properties of this shampoo are ideal.
3. Color-Treated Hair: This is a non-negotiable. If you dye, highlight, or gloss your hair, the AntiFade Complex® makes this superior to drugstore volumizing shampoos that might strip your color.
4. Oily Roots: Fine hair often gets oily quickly. This shampoo balances the scalp, removing excess oil effectively to extend the time between washes.
5. Sensitive Scalps: The sulfate-free formula is gentle enough for those who experience irritation or itchiness from harsh volumizing products.

Who Should Skip It?

• Thick, Coarse, or Dry Hair: If you have a lot of hair and it feels rough or dry, this shampoo might not provide enough moisture. Opt for the Pureology Hydrate line instead.
• Frizzy Hair: While it adds volume, it is not a smoothing shampoo. If frizz is your main concern, try Pureology Smooth Perfection.

How to Use Steps for Maximum Lift

Even the best product can fail if used incorrectly. Follow this professional routine to maximize the benefits of Pureology Pure Volume Shampoo.

Step 1: Thorough Saturation

Ensure your hair is completely soaked with warm water before applying. Water acts as the carrier for the shampoo.

Step 2: Concentrate the Product

Pureology formulas are highly concentrated. You only need a dime-sized amount (for short hair) to a quarter-sized amount (for long hair). Using too much is wasteful.

Step 3: Activate the Lather

Rub the shampoo between your palms until it turns white and creamy before touching your hair. This activates the surfactants and ensures even distribution.

Step 4: Focus on the Roots

Massage the product vigorously into your scalp using the pads of your fingers. Focus on the crown, temples, and nape where oil accumulates. Do not pile your hair on top of your head and scrub the ends; the runoff suds will sufficiently cleanse the mid-lengths and ends without drying them out.

Step 5: Rinse Completely

Rinse until the water runs clear. Residual shampoo can act as weight, pulling the hair down.

Step 6: Follow with Pure Volume Conditioner

Always follow with the matching conditioner. Apply it only to the mid-lengths and ends, strictly avoiding the root area to maintain maximum lift.

Why Choose Pureology Pure Volume Shampoo Over Competitors?

The market is flooded with “volumizing” shampoos. Why does Pureology Pure Volume command a premium price and a loyal following?

Zero Weigh-Down Guarantee

Many volumizing shampoos use harsh salts to rough up the cuticle to create false volume (friction). This damages the hair over time. Others use heavy polymers that build up. Pureology uses lightweight proteins and clean rinsing agents to provide genuine, airy volume that doesn’t damage the hair.

Unmatched Color Safety

Most volumizing shampoos are notorious for fading color because they are essentially clarifying shampoos in disguise. Pureology is the only professional brand that puts color protection on par with volume. You don’t have to choose between big hair and bright color.

Concentration = Value

A standard drugstore shampoo is often 80-90% water. Pureology formulas are concentrated. One bottle of Pure Volume can last as long as 2-3 bottles of a cheaper alternative. When you calculate the cost-per-wash, the price gap narrows significantly.

The “Clean” Factor

Finding a professional, salon-performance shampoo that is also vegan, sulfate-free, silicone-free, and paraben-free is challenging. Pureology checks every box for the conscious consumer without sacrificing the luxury foam and finish expected from high-end haircare.

Competitor Comparison Table

Feature	Pureology Pure Volume	Drugstore “Volumizing” Shampoo	Luxury “Thickening” Shampoo
Sulfate-Free?	Yes (ZeroSulfate®)	Often No (Contains SLS)	Varies
Color Protection	High (AntiFade Complex)	Low	Moderate
Volumizing Agent	Wheat Protein & Eucalyptus	Salt/Alcohol (Drying)	Polymers/Fillers
Formula Density	High Concentrate	Watered Down	Moderate
Vegan?	Yes	Rarely	Varies

Frequently Asked Questions (FAQs)

1. Will this shampoo dry out my hair?
No. While it is lighter than a moisturizing shampoo, it contains Wheat Protein and gentle cleansers that maintain the hair’s moisture balance. However, if your ends are very dry, ensure you use a good conditioner on the ends.

2. Does it help with hair growth?
It does not directly cause hair to grow faster. However, by keeping the scalp clean and stimulated with Eucalyptus, it creates an optimal environment for healthy hair growth.

3. Is this safe for keratin-treated hair?
Yes. Because it is sulfate-free and sodium chloride-free, it is compatible with most keratin treatments and Brazilian blowouts.

4. What does it smell like?
It has an invigorating aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood. It is fresh, citrusy, and slightly floral.

5. Can I use this if I don’t have color-treated hair?
Absolutely. While the color protection is a bonus, the primary benefit is lightweight volume. If you have fine, flat natural (virgin) hair, you will still benefit greatly from the lift and movement it provides.

6. What is the difference between Pure Volume and Hydrate Sheer?

• Pure Volume (Pink Bottle): Focuses on root lift and body for fine/flat hair.
• Hydrate Sheer (Clear/White Bottle): Focuses on lightweight moisture for fine/dry hair. If your hair is flat but not dry, choose Pure Volume. If it is dry and fine, choose Hydrate Sheer.

7. Does it contain silicones?
The shampoo is silicone-free to prevent any potential buildup that could weigh down fine hair.

Buying Guide Ensuring Authenticity and Value

When investing in luxury haircare, ensuring you are buying the real product is crucial. Counterfeit beauty products are a growing issue online.

Where to Buy

• Authorized Salons: Buying from your local salon supports small businesses and guarantees authenticity.
• Official Website: Pureology.com is the most direct source.
• Authorized Retailers: Ulta Beauty, Sephora, and reputable salon-supply websites are safe bets.
• Amazon (Caution): Only buy from the “Pureology” official store listing on Amazon. Avoid third-party sellers with low ratings or suspicious pricing.

Available Sizes

• Travel Size (1.7 oz / 50 mL): Perfect for gym bags or testing the product before committing.
• Standard Size (9 oz / 266 mL): The standard shower bottle.
• Liter Size (33.8 oz / 1 L): The “Backbar” size. This offers the best value per ounce. If you love the product, upgrading to a liter pump bottle can save you 30-40% in the long run.

How to Spot Fakes

• Scent: If it smells like chemicals or cheap perfume rather than fresh grapefruit and rose, it is likely fake.
• Texture: The shampoo should be consistent and pearlescent pink, not watery or separated.
• Packaging: Look for crisp text and batch codes printed on the bottom or back of the bottle.

Conclusion Elevate Your Hair Game

Pureology Pure Volume Shampoo is a strategic tool for anyone who refuses to let gravity dictate their hairstyle. It proves that you don’t need harsh chemicals or backcombing to achieve volume. By harnessing the power of Wheat Protein, stimulating Eucalyptus, and the exclusive AntiFade Complex®, Pureology has created a product that respects the integrity of fine hair while delivering the lift you crave.

Stop settling for flat, lifeless roots. With Pure Volume, you can enjoy airy movement, lasting body, and vibrant color all in one wash. Treat your hair to the professional lift it deserves.

Ready to turn up the volume? Shop Pureology Pure Volume Shampoo today and experience the weightless difference.